Lovin Abu Dhabi proudly took center stage as the official media partner for Abu Dhabi Comedy Season 2025, in collaboration with Live Nation Middle East. From April through July, the capital came alive with laughter, as global comedy icons like Kevin Hart, Dave Chappelle, and Michael McIntyre delivered unforgettable performances — and Lovin was there for it all.
As a dedicated media partner, Lovin Abu Dhabi powered the campaign from pre-show buzz to live event coverage. Our digital platforms served up timely content, exclusive show highlights, and engaging stories that kept our audience laughing — and clicking — throughout the season.
The partnership delivered high-impact brand visibility, with Lovin Abu Dhabi flags waving across Etihad Arena, and our logo lighting up on-screen visuals from the arena to Yas Island. Our TVC played ahead of the shows on the Etihad Arena’s massive indoor screens, setting the scene for each comedy night.
Watch the full recap of Abu Dhabi Comedy Season 2025 here for a look at the unforgettable moments and electric atmosphere.
And the response? Electric. Every show was sold out. Influencers including Nora and Khalid were spotted soaking up the energy, adding to the vibrant buzz on-ground and online.
Lovin Abu Dhabi’s collaboration with Live Nation was crafted to elevate the comedy experience and amplify it across the region — and the laughs were just the beginning.
About Us
Augustus Media is home to regional digital platforms including Lovin Dubai, Lovin Saudi, Lovin Cairo, and Smashi. With over 6 million followers and more than 1 million monthly readers, our brands reach people through social media, websites, apps, and podcasts. At the heart of everything we do is a mission to help people “Lovin’ Your Life” — whether it’s discovering the best of your city or staying up-to-date with what matters most.
Augustus Media 