Dubai, UAE – Lovin’ Dubai has officially launched its 24/7 FAST (Free Ad-Supported Streaming TV) channel on Samsung TV and LG Channels, marking a major expansion of the brand’s streaming footprint and bringing always-on, local-first content directly to connected TV audiences.
The launch comes amid the rapid global rise of FAST, one of the fastest-growing segments of connected television. As audiences increasingly shift toward streaming-first viewing, FAST channels are redefining how content is consumed, offering curated, lean-back experiences without subscription barriers. While still emerging in the Middle East, the format is projected to scale quickly as smart TV adoption accelerates, creating new opportunities for digital-native broadcasters. Lovin’ Dubai’s entry into FAST positions the brand at the forefront of this shift, transforming its real-time social storytelling into a 24-hour, television-style news and culture channel built for modern streaming audiences.
Following the successful rollout of the Lovin’ TV app, the new linear FAST channel represents the next phase in Lovin’ Dubai’s evolution as a multi-platform media brand. Viewers can now access a curated, continuous stream of news, culture, lifestyle, and viral content, designed for lean-back viewing and delivered around the clock.
The channel transforms Lovin’s real-time storytelling into a TV-native experience, blending breaking local updates, city highlights, and community-driven moments into a seamless 24/7 broadcast format. By expanding into leading smart TV ecosystems, Lovin’ Dubai is meeting new audiences where viewing habits have shifted across the region, from mobile-first consumption to premium connected screens in the home.
The launch reflects Augustus Media’s broader FAST and CTV strategy, positioning Lovin’ Dubai at the forefront of digital-first broadcasters in the region. As demand for curated, brand-safe streaming environments continues to grow regionally, the channel opens new opportunities for advertisers to connect with engaged audiences through scalable, high-impact video placements.
“Lovin’ Dubai has always been about capturing the pulse of the city in real time. Launching on FAST platforms allows us to bring that into the living room, delivering a continuous stream of relevant, local content in a format audiences increasingly expect. This is a natural evolution of how modern media brands grow beyond social and into connected television.”
Richard Fitzgerald, CEO & Founder, Augustus Media (Owners of Lovin’)
Available immediately across Samsung and LG smart TVs, the Lovin’ Dubai FAST channel reinforces the company’s commitment to accessible, always-on storytelling, bridging social media tenacity with television-scale reach.
Unlocking key partners
The launch across Samsung TV and LG Channels expands Lovin’ Dubai’s presence within two of the world’s leading connected TV ecosystems, giving millions of smart TV users access to free, local content directly on the big screen.
As FAST consumption continues to accelerate globally, both platforms provide high-visibility environments for curated digital channels, positioning Lovin’ Dubai alongside international broadcasters while delivering regionally relevant news, culture, and lifestyle programming tailored to modern viewing habits.
Lovin’ is the fastest-growing media brand in the region, reaching over 10.2 million followers, 28 million monthly unique users, 3.3 billion impressions and 1.8 billion video views annually. Present in more than 22 cities, Lovin’ connects communities by sharing bite-sized news, viral content and everyday stories straight from the heart of the city. Its mantra “Lovin’ Life” captures the brand’s upbeat, positive, and community-first approach to local news and entertainment.
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media network includes: Lovin’, Smashi & ODEUM as its media brands.
Lovin’, a local news and entertainment platform present in 22+ cities, known for bite-sized news, viral content and community stories.
Smashi, a regional content platform with 13 verticals, including Business, Gaming, Sports, and Entertainment, and is home to live-streamed UAE League matches.
Odeum, the company’s content production powerhouse, specializing in high-quality video, branded content, animation, and audio.
Augustus Media 