Smashi Sports Wins Best Innovation in Sports at Tech Innovation Awards 2026

Proprietary AI engine automates end-to-end post-production, delivering game highlights and custom artwork to Smart TV apps within hours, without costly third-party SaaS subscriptions.

DUBAI, UAE — September 18, 2026 – Smashi TV, a leading digital streaming platform operated by Augustus Media, announces Smashi Sports’ win for Best Innovation in Sports at the Tech Innovation Awards 2026. 

Held on September 17, 2026, at the Al Habtoor Palace in Dubai and produced by Entrepreneur Middle East, the Tech Innovation Awards 2026 recognized Smashi TV for its major technological milestone in sports broadcasting: the successful deployment of a proprietary, in-house AI-automated highlight pipeline.

By replacing expensive third-party SaaS software with its own custom-trained AI models, Smashi TV is scaling sports content production across 40 leagues and nearly 4,000 matches throughout the 2026/2027 season. The automated pipeline ingests live streams, detects key match moments, compiles highlight reels, generates custom thumbnail artwork, and publishes directly to Smart TV applications, all within three hours of the final whistle.

Key Operational Highlights:

• Proprietary Technology: In-house AI models eliminate reliance on costly SaaS vendor licenses, dramatically lowering overhead costs while granting full ownership over product development and feature roadmaps.
• Rapid Automated Turnaround: Following late-night live broadcasts ending at midnight, the proprietary server architecture completes full highlight extraction, thumbnail generation, and app publishing by 3:00 AM without human intervention.
• Scale and Reach: The platform is broadcasting thousands of live matches across 40 leagues, bringing high-volume, automated sports coverage to viewers on all major Smart TV platforms and connected devices.
• End-to-End Automation: The workflow automatically handles video trimming, scoring context, and graphic thumbnail creation, guaranteeing consistent visual branding across all published highlights.

“Sports broadcasting, streaming, and AI are entering a whole new era,” said Richard Fitzgerald, CEO of Augustus Media. “By building our own proprietary AI stack rather than relying on expensive SaaS licenses, we’ve unlocked a way to scale live streaming across thousands of matches and deliver immediate, high-quality highlights directly to our viewers, proving that media publishers can lead the charge in technical innovation.”

For more information about Smashi TV and its streaming availability, visit smashi.tv.

About Augustus Media & Smashi TV Augustus Media is a Middle Eastern media company operating platforms including Lovin Dubai, Lovin Saudi, and Smashi TV. Smashi TV is a digital streaming network built for connected devices and Smart TVs, leveraging advanced streaming infrastructure and custom AI solutions to deliver live sports, business, and tech content across regional and global markets.