Dubai, UAE, 12 May 2026 – Smashi Sports, a Smashi TV channel has signed an exclusive three-season digital broadcast partnership with the Palestine Basketball Federation, securing the rights to stream the federation’s premier basketball competitions across the 2026/2027, 2027/2028, and 2028/2029 seasons.
The Palestine Basketball Federation, the official governing body for basketball in Palestine, oversees the development and organisation of the sport across the region, including national leagues, cup competitions, and grassroots programmes. The federation plays a key role in nurturing local talent, supporting clubs, and advancing basketball across multiple levels of the game.
Under the agreement, Smashi Sports will serve as the exclusive digital broadcaster for the Palestine Basketball League, domestic cup competitions, as well as a wider ecosystem of events, including youth and women’s competitions and federation-organised tournaments.
The partnership will see approximately 150 games per season streamed across multiple venues in the West Bank, significantly expanding the visibility and accessibility of Palestinian basketball to audiences across the region and globally.
Beyond broadcasting, the partnership reflects a shared commitment to supporting the continuity and growth of sport. The agreement includes investment into essential infrastructure, production capabilities, and operational support to help sustain league activities and ensure consistent delivery of competitions.
“This partnership represents more than just a broadcast agreement; it’s about using the power of sport and storytelling to bring visibility to talent, resilience, and community. We’re proud that Smashi Sports is partnering with the Palestine Basketball Federation and providing a regional platform for athletes and competitions that deserve to be seen, supported, and celebrated. Through our platform, we aim to connect these stories with audiences across the region and beyond.”
Richard Fitzgerald
CEO & Founder, Augustus Media (Owners of Smashi Sports)
Through Smashi Sports’ multi-platform ecosystem, matches will be available across smart TV applications, mobile platforms, and digital channels, allowing fans to watch anytime, anywhere.
Smashi Sports continues to strengthen its position as a leading digital sports broadcaster for regional leagues and federations.
With 2,000+ regional matches streamed annually, a fast-growing regional audience, and multi-platform distribution, Smashi Sports is redefining how sports content is consumed in the Middle East. During the 2025/2026 season, the platform recorded a 250% year-over-year increase in registered users, reflecting growing demand for regional live sports streaming.
The platform is available to stream anytime, anywhere across leading smart TV and mobile platforms, including Android TV, Apple TV, Google TV, LG Smart TVs, Samsung TVs, Huawei devices, Foxxum, VIDAA and TCL TVs, making it easily accessible at home or on the go.
“We are doing our best to live through sports, especially basketball. Thanks to Smashi, we see this as a good opportunity for our Palestinian people, not just in Palestine but across the region. Everyone can get a chance to watch their sports. We are looking forward to growing from here, with tournaments for the youth and women in basketball.”
Ibrahim Habash
President of the Palestine Basketball Federation
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About Smashi’ Sports
Smashi’, a regional content platform with 13 verticals, including Business, Gaming, Sports, and Entertainment, and home to live-streamed UAE League matches.
Smashi’ Sports is the Home of UAE Sports and the Official Broadcaster for Local Leagues. Smashi’ Sports, on Smashi’ content platform, is the region’s premier digital platform for live and on-demand sports coverage. Streaming seamlessly across major social channels, it delivers extensive reach, high engagement, and a dynamic space for brands to connect with passionate audiences. Reaching 2.5+ million with 650k+ views across the season with 5.5k hours watched and a total of 900+ matches streamed across basketball, handball, volleyball, futsal and drifting.
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media network includes: Lovin’, Smashi’ & ODEUM as its media brands.
Lovin, a local news and entertainment platform present in 22+ cities, known for bitesize news, viral content and community stories.
Odeum, the company’s content production powerhouse specializing in high-quality video, branded content, animation, and audio.
Augustus Media 