Jeddah, KSA – Augustus Media has officially expanded its on-ground presence in Saudi Arabia with the opening of a new office in Jeddah, reinforcing the company’s long-term commitment to one of the Middle East’s fastest-growing media markets.
The new office marks another milestone in Augustus Media’s journey in the Kingdom, where the company has been operating since 2017. As it approaches a decade in Saudi Arabia, Augustus Media continues to invest in local talent, original content and strategic partnerships that support the Kingdom’s rapidly evolving media landscape.
Already operating from its production studios in Al Narjis, Riyadh, and with the continued support of the Saudi Ministry of Investment’s Ignite Program, Augustus Media employs more than 20 Saudi nationals across editorial, commercial, production and creative roles, reflecting its commitment to building a locally driven media business.
The expansion into Jeddah strengthens Augustus Media’s presence in one of the Kingdom’s most dynamic and influential cities. Home to more than four million residents and a thriving commercial, cultural and tourism economy, Jeddah continues to play a key role in Saudi Arabia’s transformation under Vision 2030.
The investment also builds on the success of Lovin’ Jeddah, which has established itself as a trusted destination for local news, food, culture, entertainment and community stories. Alongside Lovin’ Red Sea, the platform has helped connect audiences across western Saudi Arabia through authentic, community-first storytelling. The opening of a permanent office enables Augustus Media to work even more closely with local brands, government entities, creators and communities while producing more on-the-ground content tailored to the region.
Across the Kingdom, Augustus Media has built one of the region’s most comprehensive digital media ecosystems. Through its Lovin’ network, the company delivers local-first storytelling across all 13 regions of Saudi Arabia, connecting communities with the biggest stories shaping the nation.
Beyond Lovin’, Augustus Media continues to expand its specialist media brands across Saudi Arabia. Smashi Sports delivers extensive coverage of regional sporting events and leagues, while Smashi Business, Smashi Entertainment and Smashi Gaming provide dedicated coverage of the Kingdom’s rapidly growing business, entertainment and gaming sectors.
The company’s content studio, ODEUM, has also become a trusted creative and production partner for leading organisations across Saudi Arabia, delivering campaigns for major clients including the King Khalid Foundation, alongside a growing portfolio of public and private sector partners.
As part of the wider Lovin’ Saudi network, which reaches more than 590,000 followers across the Kingdom, Lovin’ Jeddah plays an important role in connecting audiences with the biggest stories across news, lifestyle, food, entertainment and community. Together, the platforms provide brands with a powerful opportunity to engage highly relevant local audiences through authentic, community-first storytelling.
The new Jeddah office further strengthens Augustus Media’s growing regional footprint and reinforces the company’s ambition to remain the leading digital media and content business across the Middle East.
With a local presence across Saudi Arabia, an expanding portfolio of media brands and a continued investment in Saudi talent and creativity, Augustus Media remains committed to telling the stories that matter most to communities across the Kingdom.
“Opening our Lovin Jeddah office is an important step in our growth across Saudi Arabia. We want to be closer to the communities we cover, build stronger local teams and create content that reflects the real stories, culture and energy of each city”
Hani Rawas, Managing Director – Head Of Augustus KSA & Bahrain
“Our commitment to Saudi Arabia has never been stronger. The opening of our Jeddah office reflects our confidence in the market, our belief in local talent and our ambition to continue growing alongside the Kingdom’s Vision 2030 transformation. As our audience and partnerships continue to grow, having a permanent presence in Jeddah allows us to create even greater value for our communities, clients and partners.”
Richard Fitzgerald, CEO & Founder, Augustus Media (Owners of Lovin’)
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar; designed to adapt and evolve to the perpetually changing media environment.
Augustus Media are publishers of the local news and entertainment brand, Lovin, present in 30+ cities across the Middle East including Lovin Dubai, Lovin Riyadh and Lovin Doha, and the inspirational platform, Smashi, with 12 content verticals including Smashi Business, Smashi Crypto, Smashi Gaming and Smashi Sports, alongside a branded content studio, Odeum.
Augustus Media Brands:
Lovin’ is a local news and entertainment channel. Lovin shares the best of its city, informing using bitesize news, viral content, and community stories. Lovin’s mantra is simple: Lovin’ Life.
Smashi’ is a regional content platform, telling inspiring stories for the driven, the dreamers and the doers.
Odeum’ is the social-first content studio of Augustus Media – combining creator energy, publisher instinct, and premium production to deliver content built for attention, relevance, and performance.
Augustus Media 