Dubai, UAE – October 2025 – Augustus Media’s regional content platform, Smashi’ has officially launched the Smashi TV app on the Samsung Smart TV App Store, expanding its reach to millions of homes across the Middle East. Built for the driven, the dreamers, and the doers, Smashi’s move onto Samsung Smart TVs marks another step in its mission to make inspiring Arabic content about business, innovation, and sports more accessible than ever.
Now available for immediate download on all Samsung Smart TVs, the new Smashi TV app delivers a seamless, high-quality viewing experience that brings the brand’s live shows, original series, and exclusive sports coverage to the biggest screens in the region. Users can easily find the app by searching “Smashi” in the Samsung TV App Store.
As a digital-first media brand, Smashi’ continues to grow its presence across leading TV and mobile platforms, offering 13 channels spanning Sports, Business, Gaming, and Entertainment – each tailored to inform, inspire, and empower a forward-thinking audience.
From live coverage of football, basketball, handball, and volleyball to in-depth interviews with regional entrepreneurs and athletes, Smashi’ celebrates ambition, innovation, and progress across every screen.
The Smashi TV app is designed to offer a premium, intuitive experience, with support for 4K streaming on compatible Samsung TV models and smooth navigation across Smashi’s content lineup. This launch on Samsung Smart TVs reinforces Smashi’s position as the region’s leading digital streaming service, offering accessible, future-focused content that amplifies the stories and voices shaping the Arab world’s next generation.
This expansion onto Samsung Smart TVs reinforces Smashi’s position as a premium, accessible, and future-focused content destination, dedicated to amplifying the voices and ambitions of the Arab world’s next generation.
Richard Fitzgerald, CEO & Founder, Augustus Media
This partnership with Samsung marks a pivotal leap in Smashi’s distribution strategy, because great content is only half the battle; reach is the other. With Smart TV adoption surging across the region, we’re now entering more homes faster and more directly than ever before, delivering high-quality local stories straight to living rooms on demand. It’s an exciting milestone for Smashi’ and a powerful step forward in amplifying regional voices.
About Smashi’
Smashi’ is a digital-first media platform covering business, technology, sports, and culture from the Middle East and beyond. With a mission to inspire, inform, and celebrate ambition, Smashi’ delivers live sports streaming, original shows, and exclusive business programming across digital and television platforms.
For more information, visit www.smashi.tv.
Augustus Media 