Lovin’, the region’s leading digital-first lifestyle and city-focused media brand under Augustus Media, has officially launched its dedicated Arabic version—now available across the Lovin’.co website and the Lovin’ mobile applications. This update delivers a seamless, mobile-first interface fully tailored to Arabic-speaking audiences across major Middle Eastern cities.
A Continued Commitment to Arabic Audiences lovin’ has been producing Arabic content for years across key markets including Saudi Arabia and Egypt. Today’s rollout marks a significant upgrade in accessibility, introducing a fully localized Arabic experience for users in Dubai, Abu Dhabi, Riyadh, Jeddah, Doha, Manama, Cairo, and beyond. Audiences can now browse trending updates, lifestyle stories, food recommendations, city news, culture features, viral moments, and community-driven highlights—all optimized in Arabic.
Enhanced Local Relevance Across the Region since launching in 2015, Lovin’ has become a go-to platform for city-centric storytelling. The expanded Arabic experience strengthens this connection and aligns with Augustus Media’s strategy of localizing content city by city—ensuring each location maintains its own voice, tone, and cultural relevance.
Optimized for today’s mobile-first user, the enhanced Arabic interface is fully integrated into the Lovin apps on iOS and Android, offering an intuitive browsing journey designed for on-the-go consumption. Users can now access:
- Localized dashboards for each city
- A personalized browsing experience
- Daily content sections covering news, food, events, lifestyle, and more
- Curated trending stories
- Push notifications for instant updates
- Easy social sharing for viral moments
Additionally, the Lovin app now offers practical features that enhance daily life, including:
- Live scores and sports updates
- Prayer times based on the user’s location
- Currency exchange rates
- Weather updates
- A “Places” feature to discover nearby restaurants, cafes, attractions, and popular spots
Celebrating Culture, Community, and modern urban life, the platform continues to spotlight local culture, community achievements, food experiences, events, and trending regional stories—making Lovin’ a primary hub for Arabic-language city content across the Middle East.
Target Audience
The Arabic version primarily targets Arabic-speaking citizens of major Middle Eastern cities, including Dubai, Abu Dhabi, Riyadh, Doha, and Cairo. It is tailored for young adults and professionals (roughly 18–40) who are digitally savvy and consume lifestyle, entertainment, and city-focused content online, seeking localized content in their native language across both web and mobile platforms.
Launch Details & Performance Metrics: The upgraded Arabic experience is now live on:
- Website: Fully localized Arabic interface (Lovin’.co)
- Mobile Apps: Arabic mode available on both iOS and Android
Website Performance
- Total page views: 9.1M (3.4M this year)
- Total event count: 59M (22M this year)
- Total active users: 6.1M (2.1M this year)
App Performance:
- Average monthly active users: 17.5K
- App active users this year: 143K
- Lifetime active users: 192K
- Lifetime downloads: 112.5K
Now Live Across All Platforms, Arabic-speaking users can now enjoy a fast, modern, and fully immersive content experience tailored to their lifestyle, with local news, trending stories, and lifestyle content at their fingertips.
Augustus Media 