Dubai, UAE – Augustus Media, the modern media company behind Lovin’, Smashi and ODEUM is proud to announce its AI integration into the Lovin’ website with Lovin AI.
Lovin’, the region’s leading lifestyle and community platform, revolutionizing digital publishing and reader engagement across its 22+ city network. Lovin AI is built to streamline content production, personalize digital experiences, and make local storytelling faster, smarter, and more relevant.
The Lovin AI features fully automated editorial workflows that streamline article discovery, generation, and publishing; while also introducing a consumer-facing AI agent designed to deliver personalized, city-specific experiences for readers, marking a major step in enhancing digital editorial processes through artificial intelligence.
In addition to backend automation, Lovin’ will also introduce an AI-powered on-site agent to support content discovery and improve user experience. The interactive agent will assist readers in navigating the site, surfacing trending stories and offering a more personalized browsing experience.
Lovin AI will give users access to the on-site AI assistant that acts like a city-based GPT. Whether you’re asking for breaking news, trending restaurants, or what’s happening in your neighborhood, the Lovin AI agent provides instant, localized responses to help users navigate city life more easily than ever before.
This update comes alongside ongoing platform enhancements, including an improved Lovin’ app experience and a roadmap of AI-integrated features built around how people engage with local media today.
Developed under the banner of Lovin AI, this innovation empowers editorial teams to deliver timely, relevant and community-focused stories with speed and efficiency, without compromising the brand’s editorial standards.
Lovin AI automated workflows include:
- Google Trending
By tapping into real-time Google Trends data, this workflow creates timely and relevant articles based on popular search queries. It ensures transparency by clearly indicating the origin of each story as generated through AI systems.
- News Sources
This workflow identifies stories from credible news websites and auto-generates articles that are both informative and contextual. Each piece is flagged as AI-generated and subjected to final editorial review, ensuring quality and accuracy across different content formats.
With a presence in 22+ cities across the Middle East, North Africa, and South Asia, Lovin’ is uniquely positioned as the leading digital media brand for localized storytelling at scale. From Dubai, Abu Dhabi, and Riyadh to Cairo, Amman, Beirut, Lahore, and more, Lovin’s city network allows for real-time, hyperlocal content that resonates with diverse audiences across the region. With over 28 million monthly unique reach and a footprint spanning Gulf, Levant, North Africa, and South Asia, Lovin AI is set to enhance that city-by-city connection, delivering smarter, faster, and more personal news experiences wherever our audience is – web and application.
As part of its commitment to redefining modern media in the Arab world, Augustus Media is integrating AI to enhance both the creation and consumption of content across its platforms. This strategic move reflects the company’s long-term vision to lead the 21st-century media landscape through cutting-edge technology and data-driven innovation, while remaining true to its mission of delivering inspiring, meaningful, and enriching experiences. By embedding AI into its editorial workflows and user interfaces, Augustus Media aims to build a smarter, more dynamic, and more responsive media ecosystem – one that keeps pace with its audience’s evolving expectations and consumption habits.
“Our focus has always been on staying ahead of how people consume content. AI is not about replacing creativity—it’s about unlocking it. These tools allow us to move faster, work smarter, and deliver more relevant experiences to our audience, while staying grounded in the values that built our platforms.”
Richard Fitzgerald
CEO & Founder Augustus Media
Augustus Media 