Dubai, UAE – This Ramadan, Lovin Dubai is bringing late-night conversations, nostalgia and comfort food together with the launch of Lovin’ Majlis, a brand-new Ramadan video series designed for the region’s post-Iftar and Suhoor audiences.
Premiering throughout the Holy Month, the series invites some of the UAE’s most recognisable personalities to step into the Lovin’ Majlis and bring their favourite childhood Ramadan dish, using food as a gateway to meaningful conversations about family, traditions, faith and the memories that shape how Ramadan is experienced today.
As audiences across the region naturally shift to late-night viewing during Ramadan, Lovin’ Majlis is built as a long-form storytelling format designed for both social platforms and FAST TV, delivering relaxed, reflective viewing for audiences winding down after Iftar and Suhoor.
A Ramadan series where food meets feelings
Each 30-minute centre is around a simple but powerful concept: every Ramadan dish has a story.
Guests share the personal memories and emotional connections tied to the food they grew up with, from chaotic family iftars and childhood fasting memories to the unsung heroes who carried Ramadan at home.
Through heartfelt conversations, light games and nostalgic storytelling, Lovin’ Majlis captures the spirit of Ramadan beyond recipes, focusing instead on the people, traditions and moments that make the Holy Month meaningful.
A diverse guest lineup sharing personal Ramadan stories
Across a minimum of eight episodes airing twice per week, the series will welcome a wide mix of creators, entrepreneurs, public figures and personalities from across the region, including Mo Vlogs
Farhana Bodi, Chai with Ahmed, Zubair Suroor and Virdah Javed Khan.
Each guest will bring their chosen dish into the Majlis and reflect on:
- Childhood Ramadan memories
- How Ramadan has changed over time
- Their personal routines during the Holy Month
- The family members and traditions that shaped their Ramadan experience
The result is a warm, late-night viewing experience curated to spark nostalgia and encourage audiences to reflect on their own Ramadan traditions.
Built for social, digital and FAST TV viewing
Lovin’ Majlis has been created as a multi-platform Ramadan format, premiering across Lovin Dubai’s social platforms and Lovin Dubai TV on FAST channels.
Episodes will be distributed across Instagram, TikTok, YouTube, Facebook, X, the Lovin Dubai app and LG FAST Channels in the UAE, supported by short-form cuts, highlights and interactive content designed to keep audiences engaged throughout the Holy Month.
The series marks a major step in Lovin Dubai’s expansion into long-form and TV-ready content, reinforcing its growing FAST TV presence and commitment to meeting audiences wherever they choose to watch.
A new Ramadan storytelling format from Lovin Dubai
Lovin’ Majlis marks a new chapter in Lovin Dubai’s Ramadan programming, expanding its video offering with deeper storytelling that reflects the region’s culture, traditions and community spirit.
By blending nostalgia, food and personal storytelling, the series aims to create a shared late-night Ramadan viewing ritual for audiences across the UAE and beyond.
Lovin’ Majlis premieres this Ramadan across Lovin Dubai’s social platforms and Lovin Dubai TV on FAST channels.
Following the successful rollout of the Lovin’ TV app, the new linear FAST channel represents the next phase in Lovin’ Dubai’s evolution as a multi-platform media brand. Viewers can now access Lovin’ Majlis, along with a curated, continuous stream of news, culture, lifestyle, and viral content, designed for lean-back viewing and delivered around the clock.
Lovin’ is the fastest-growing media brand in the region, reaching over 13.8 million followers, 28 million monthly unique users and 4 billion video views annually. Present in 30+, Lovin’ connects communities by sharing bite-sized news, viral content and everyday stories straight from the heart of the city. Its mantra “Lovin’ Life” captures the brand’s upbeat, positive, and community-first approach to local news and entertainment.
View this post on Instagram
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media network includes: Lovin’, Smashi & Odeum as its media brands.
Lovin’, a local news and entertainment platform present in 30+ cities, known for bite-sized news, viral content and community stories.
Smashi, a regional content platform with 12 verticals, including Business, Gaming, Sports, and Entertainment, and is home to live-streamed UAE League matches.
Odeum, is the social-first content studio of Augustus Media – combining creator energy, publisher instinct, and premium production to deliver content built for attention, relevance, and performance.
Augustus Media 