Louvre Abu Dhabi Launches First Lovin Takeover

Abu Dhabi – June 6th
In summer 2024, Lovin Abu Dhabi proudly unveiled a milestone collaboration with Louvre Abu Dhabi — delivering the museum’s first-ever takeover activation on our platform. This vibrant Summer Activation celebrates creativity, culture, and the beginning of an exciting new chapter in our partnership.

Celebrating the Campaign Vision

The objective was clear: to bring Louvre Abu Dhabi’s summer programme to life in a way that would inspire, connect, and captivate. The activation set out to:

• Build awareness among UAE residents and international visitors

• Present the museum’s experiences with a fresh, seasonal twist

• Harness Lovin’s platforms to deliver high-impact reach and engagement

A Bold Creative Rollout

The Summer Activation blended Louvre Abu Dhabi’s cultural depth with the energy of the season, creating a fully immersive audience experience.

Instagram Takeover: On June 6th, Lovin Abu Dhabi’s Instagram grid was transformed into a striking “digital billboard” for 24 hours. Three branded posts were pinned to the top of the feed, dominating audience attention throughout the day.

Logo Transformation: For the duration of the takeover, Lovin Abu Dhabi’s logo was reimagined as Lovin Louvre Abu Dhabi, weaving the museum’s summer identity into every audience touchpoint — from scrolling the feed to watching stories and engaging with posts.

Cross-Platform Momentum: The campaign extended beyond Abu Dhabi, with dynamic videos, engaging stories, and striking posts rolled out across Lovin and Augustus Media channels. This ensured consistent messaging and maximum visibility.

Exceptional Results

The activation delivered impressive results, showcasing the impact of targeted cultural storytelling:

• 1.1M+ total reach

• 1.52M+ video views

• 3.3K+ audience engagements

About Louvre Abu Dhabi

Louvre Abu Dhabi is a universal museum in the United Arab Emirates, created in collaboration between the UAE and France. It brings together artworks and artifacts from across civilizations, highlighting connections between cultures and fostering global understanding.

About Augustus Media

Augustus Media is home to leading regional digital platforms including Lovin Dubai, Lovin Saudi, Lovin Cairo, and Smashi. With over 6 million followers and 1 million+ monthly readers, we connect audiences through localized, engaging storytelling across social media, websites, apps, and podcasts.

Campaign Case Study Below:
 LAD x Louvre Abu Dhabi Summer _ EOC Report June 2025 (1)