Riyadh, KSA – Augustus Media’s content studio, ODEUM, and global brand accelerator Superordinary have officially signed a strategic content partnership in Riyadh, marking the start of a collaboration to develop original, youth-centric digital content formats tailored for audiences across the MENA region.
The agreement was formalised during a signing ceremony attended by senior leadership from both companies. The partnership reflects a shared commitment to empowering regional creators and shaping the future of storytelling through platform-native, creator-led content designed for next-gen audiences.
The project under the partnership, production is already underway on a new Arabic Snapchat series titled “انفلونسر بدون فلتر” (Influencers Without Filter) – a show that puts the spotlight on Saudi Arabia’s creator culture and the people shaping it.
Produced by ODEUM, Augustus Media’s modern content studio, the show follows popular digital creators as they take audiences behind the scenes of their daily lives; from morning routines and creative sessions to social meet-ups and hangouts across Riyadh. The series offers a dynamic and authentic window into the lifestyles, spaces, and stories that define the region’s digital generation.
Show Overview
- Title: انفلونسر بدون فلتر (Influencers Without Filter)
- Language: Arabic with English subtitles
- Release Platform: Snapchat Discover, with supporting content across Augustus Media’s network
- Episode Count: 10 episodes, released weekly
In addition to spotlighting creators, the series will also feature curated locations across Riyadh, from restaurants and cafés to malls, hotels and entertainment venues, bringing to life the energy and diversity of Saudi’s urban culture.
“We’re proud to partner with Superordinary on a shared mission to support and amplify the region’s creator economy. This partnership and our new show are about more than just content; they’re about representing the voices, stories, and spaces that define modern youth culture in Saudi Arabia.”
Richard Fitzgerald, CEO & Founder Augustus Media
“Our goal is to lead the future of digital storytelling in the region. Partnering with Superordinary allows us to combine creative strength with cultural insight to deliver standout content for a Saudi audience that’s defining what’s next.”
Hani Rawas, Managing Director – Head Of Augustus KSA
“At Superordinary, we view the creator economy as a defining force in shaping culture and commerce. Influencers Without Filter shines a spotlight on Saudi Arabia’s vibrant creative voices and the spaces that fuel their vision. Partnering with Augustus Media allows us to bring these stories to life with authenticity and impact; empowering creators, inspiring audiences, and elevating the region’s position on the global creative stage.”
Ally Salama, MENA Director, Superordinary
About ODEUM
ODEUM is the content production powerhouse of Augustus Media, specializing in high-quality video production, branded content, animation, audio production, and studio services.
ODEUM is where bold ideas meet the way people consume content today. Built for brands that want to stand out, ODEUM blends creativity, strategy and execution to deliver cinematic video, dynamic animation, immersive audio, and original IP – all under one roof. As audiences shift to short-form, vertical, and platform-native content, the studio helps brands stay ahead of the curve with tailored content services and regional distribution at scale.
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media network includes; Lovin’, Smashi & ODEUM as its media brands.
Lovin, a local news and entertainment platform present in 22+ cities, known for bitesize news, viral content and community stories.
Smashi, a regional content platform with 13 verticals including Business, Gaming, Sports, and Entertainment, and home to live-streamed UAE League matches.
Odeum, the company’s content production powerhouse specializing in high-quality video, branded content, animation, and audio.
Augustus Media 