RAK, UAE – Augustus Media, the award-winning modern media company behind Lovin’, Smashi, and ODEUM, today announced its expansion to Ras Al Khaimah with the launch of Lovin’ RAK, marking the company’s third UAE office and sixth regional office.
The Ras Al Khaimah office represents Augustus Media’s continued UAE growth journey; beginning with Dubai in 2015, expanding to Abu Dhabi in 2023, and now establishing a Northern Emirates presence. Regionally, the company has expanded across key markets including Riyadh (2017), Cairo (2021), and Doha (2022), reinforcing its long-term commitment to building locally rooted, community-driven media ecosystems across the Middle East.
Lovin’ RAK has established operations in a co-working hub in the heart of Ras Al Khaimah, creating a dedicated base for editorial, creative, and commercial activity in the emirate. A native content writer will lead daily storytelling that captures the energy of RAK’s growing community, spotlighting lifestyle, local businesses, tourism momentum, and the emirate’s rapid transformation driven by infrastructure investment, sustainability initiatives, and landmark developments such as Al Marjan Island.
The expansion also strengthens the presence of ODEUM, Augustus Media’s social-first content studio that combines creator energy, publisher instinct, and premium production to deliver content built for attention, relevance, and performance. ODEUM’s integrated capabilities span video production, social content strategy and creation, animation, audio production, and original formats.
A flagship example of this work is Heart of RAK, the emirate’s go-to community platform developed in partnership with the RAK Media Office. From insight-driven research and brand positioning to full website design and launch strategy, ODEUM delivered the project end-to-end. Its scope included brand development, website design and development, launch strategy, strategic campaigns, events coverage, editorial and video production, and social media management, generating 89.8 million views and impressions and over 370,000 engagements to date. The Ras Al Khaimah expansion enables ODEUM to deepen partnerships with regional clients such as House of Rehabilitation and RAK Dental Clinic while supporting industries driving the emirate’s economic growth.
Smashi’ Sports will leverage the new base to collaborate with local clubs and federations, strengthening on-ground sports coverage and engagement. Ras Al Khaimah’s established multi-sport ecosystem presents new opportunities for digital storytelling, athlete visibility, and community-focused sports content aligned with Smashi’s regional ambitions.
As part of the expansion, Abdallah transitions into the role of Commercial Director, Head of Augustus Media RAK Office. In this capacity, he will oversee business operations across the Northern Emirates, including Lovin’ RAK, Smashi’s regional initiatives, and ODEUM’s client portfolio, including Heart of RAK. His leadership mirrors Augustus Media’s regional office structure, focusing on strategic growth, local partnerships, and market development.
“The opening of our Ras Al Khaimah office reflects sustained client demand and the increasing scale of our work in the northern emirates. I will be leading the RAK office as part of Augustus Media’s UAE growth strategy, with a clear focus on strengthening client partnerships and capitalising on the opportunities emerging in the emirate. A local presence allows us to operate more efficiently, respond faster to market needs, and deliver high-quality media solutions with greater impact.”
Abdallah Adawieh, Commercial Director, Head of Augustus Media RAK Office
“Our expansion into Ras Al Khaimah is a natural next step for Augustus Media. Establishing a local base allows us to strengthen our content and commercial presence across the Northern Emirates while supporting clients and communities at a deeper level. With Lovin’, Smashi, and ODEUM now represented on the ground, this move reinforces our vision of building connected local media ecosystems that grow alongside the regions they serve.”
Richard Fitzgerald, CEO & Founder, Augustus Media
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media network includes: Lovin’, Smashi & ODEUM as its media brands.
Lovin’, a local news and entertainment platform present in 30+ cities, known for bitesize news, viral content and community stories.
Smashi, a regional content platform with 13 verticals, including Business, Gaming, Sports, and Entertainment and is home to live-streamed UAE League matches.
Odeum, the company’s content production powerhouse, specializing in high-quality video, branded content, animation, and audio.
Augustus Media 