Karachi, Pakistan – Augustus Media, the award-winning modern media company behind Lovin’, Smashi, and ODEUM, is proud to announce the official re-launch of Lovin Karachi, marking a significant expansion of the Lovin’ brand into Pakistan with a new office, an enhanced operational structure, and dedicated editorial leadership.
This re-launch establishes Lovin Karachi’s new office as a hub for expanded editorial, creative, and commercial activity in Pakistan. It builds on Augustus Media’s earlier entry into the market in 2021 with Lovin Isloo and underscores the company’s long-term commitment to investing in Pakistan’s digital media landscape.
To lead this next chapter, Augustus Media has appointed a Country Director and Content Manager to oversee operational, editorial, and creative output across Lovin Karachi, Lovin Lahore, and Lovin Isloo. These roles will strengthen storytelling, highlight the vibrancy of Pakistan’s cities, and embed Lovin’ more deeply into the communities it serves.
This expansion strengthens the Lovin’ network, now spanning more than 22 cities worldwide, and underscores Augustus Media’s commitment to delivering community-driven, digital-first storytelling across both emerging and established markets.
Richard Fitzgerald, CEO & Founder, Augustus Media
“Lovin’ is the fastest-growing media brand in the region, reaching over 10.2 million followers, 28 million monthly unique users, 3.3 billion impressions, and 1.8 billion video views annually. Present in more than 22 cities, Lovin’ connects communities by sharing bite-sized news, viral content, and everyday stories straight from the heart of each city. Its mantra, ‘Lovin’ Life,’ captures the brand’s upbeat, positive, and community-first approach to local news and entertainment.”
Casey Fitzgerald, Senior Content Director, Augustus Media
“I’m so excited to be here in Karachi for the official launch of Lovin’ Karachi and to mark the opening of our new office in the city. Karachi is the perfect home for Lovin’ — vibrant, diverse, and full of energy. At Lovin’, our mission has always been to celebrate positive people stories, highlight the foodie culture that brings communities together, and shine a light on the great untold stories that make each city unique.
With Lovin’ Karachi, we want to showcase the creativity, resilience, and heart of the city — from everyday heroes and hidden gems to the experiences that truly capture the spirit of Karachi.”
Umar Hussain, Commercial Director, Augustus Media Pakistan
“The re-launch of Lovin’ in Pakistan, this time with Lovin Karachi, represents an important step forward for Augustus Media as we expand our footprint in the region. Our mission has always been to enrich lives and inspire communities through innovative and compelling storytelling. With Pakistan’s vibrant culture, diverse voices, and dynamic digital audience, we see a powerful opportunity to create meaningful experiences that reflect the energy of its cities. This expansion also reinforces our vision to lead the 21st-century global media landscape with technology, data-driven insights, and customer-centric content.”
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment. Augustus Media network includes: Lovin’, Smashi & ODEUM as its media brands. Lovin’, a local news and entertainment platform present in 22+ cities, known for bitesize news, viral content and community stories. Smashi, a regional content platform with 13 verticals, including Business, Gaming, Sports, and Entertainment, and home to live-streamed UAE League matches. Odeum, the company’s content production powerhouse, specializing in high-quality video, branded content, animation, and audio.
Augustus Media 