Football fans across the region will be able to follow the next generation of Asian football talent as Smashi TV secures the streaming rights to Group C of the AFC U-17 Asian Cup Qualifiers, bringing all 10 matches live and free to audiences.
Hosted in the UAE, Group C will see four national teams – United Arab Emirates, Syria, Bhutan and Macau – compete for a place in the AFC U-17 Asian Cup finals, as young talents take to the pitch in pursuit of continental qualification. Many members of the UAE U-17 national team also represent local clubs’ second teams, whose matches are broadcast on Smashi TV, further connecting audiences with the next generation of UAE football talent.
Through its streaming coverage, Smashi TV will make the tournament accessible to football fans, reinforcing its commitment to bringing regional and international sporting competitions closer to audiences through digital platforms.
Group C: Four Nations, One Goal
The AFC U-17 Asian Cup Qualifiers provide a platform for emerging football talent across Asia, bringing together national teams competing for a place in the tournament finals.
Group C features four participating nations: the UAE, Syria, Bhutan and Macau, with the UAE hosting the group’s matches at a centralized venue.
Across 10 matches, the teams will compete for qualification, with the group winner securing a direct place in the AFC U-17 Asian Cup finals. The runner-up will remain in contention for qualification through the available best second-place spots across the qualifying groups.
Bringing More Football to Smashi TV Audiences
The addition of the AFC U-17 Asian Cup Qualifiers further strengthens Smashi TV’s growing sports offering, expanding access to competitive football and creating more opportunities for audiences to follow emerging talent.
By streaming the matches live and free, Smashi TV continues to make sports content more accessible while supporting the development and visibility of football across the region.
“The national team enters the Asian qualifiers in a state of high focus and thorough preparation following a period of hard work. We made sure to prepare the players properly and provide them with the confidence necessary to take on this important competition.”
“Competing in tournaments demands focus, discipline, and teamwork. We aim to deliver strong performances and achieve positive results, approaching every match with the required seriousness while utilizing these games to develop the players’ skills and enhance their experience, ultimately helping us achieve our goals throughout this important continental journey.”
Oceano Cruz, head coach of the UAE Under-17 national team.
Expanding Smashi TV’s Sports Offering
As part of Augustus Media, Smashi TV continues to expand its sports portfolio through partnerships, streaming rights and digital-first coverage of major sporting competitions.
From established leagues and tournaments to emerging sporting talent, Smashi TV is building a destination for fans looking to follow the action across multiple sports and competitions.
“Bringing Group C of the AFC U-17 Asian Cup Qualifiers live and free to audiences across the region underscores Smashi TV’s commitment to championing emerging sporting talent. With many UAE players already featuring in club matches shown on our platform, this partnership strengthens our connection to the next generation of football stars and ensures fans can easily access competitive, high-stakes football across digital platforms.”
Richard Fitzgerald, CEO & Founder of Augustus Media
With the AFC U-17 Asian Cup Qualifiers joining its growing line-up, Smashi TV continues to bring more live sports to audiences, making every match more accessible and bringing fans closer to the game.
About Augustus Media
Augustus Media is a regional media company building digital-first media brands and content platforms that connect audiences with the stories, conversations and experiences shaping the Middle East. Through its portfolio of brands, including Lovin’ and Smashi, Augustus Media delivers local storytelling, news, entertainment, sports and business content across multiple platforms and markets.
About Smashi
Smashi is a digital-first sports and media platform bringing audiences closer to the world of sports, entertainment and business. Through live sports streaming, original content, highlights and coverage of major regional and international competitions, Smashi delivers accessible, engaging content across multiple platforms, connecting fans with the teams, athletes and stories shaping the region and beyond.
Augustus Media 