Lovin’ Red Sea has been bringing audiences closer to the people, places, experiences and stories shaping life along Egypt’s Red Sea coast. Through local coverage and community-led storytelling, the platform highlights the destinations, activities, initiatives and events that make the region unique, connecting audiences with what is happening on the ground.
For Q4, Lovin’ Red Sea is introducing a custom rebrand as Lovin’ El Gouna, in partnership with Orascom Development Egypt’s El Gouna Red Sea, to showcase the highlights of El Gouna during that season. The initiative will give the destination a dedicated editorial presence, capturing the full breadth of what is happening across the town, from lifestyle experiences and community initiatives to cultural happenings, seasonal activations and major events, including the Gouna Film Festival (GFF).
For over three decades, El Gouna has become one of the region’s most distinctive destinations, bringing together luxury, culture, community and waterfront living. Home to an international community representing over 50 nationalities, the town has established a strong reputation across Egypt and the GCC as a premium lifestyle destination, with a dynamic calendar of experiences that extends beyond its flagship events.
The Lovin’ El Gouna rebrand builds on Lovin’ Red Sea’s local storytelling approach, creating a focused platform to bring El Gouna’s energy to audiences across the region. Throughout Q4, the platform will highlight the people, businesses, places and initiatives shaping the destination, offering an ongoing look at the experiences and developments that make El Gouna a vibrant place to visit, live and connect with.
“Rebranding Lovin Red Sea to Lovin’ El Gouna, in a partnership with El Gouna Red Sea by Orascom Development Egypt, is an exciting step forward in our growth in Egypt. El Gouna’s authentic spirit and vibrant community perfectly align with our DNA. We’re looking forward to uncovering and sharing the stories, people, the gems that make this town so special.”
Shady Mazhar, Managing Director at Augustus Media Misr
At the heart of the partnership is a shared focus on bringing El Gouna’s story to life beyond individual events and seasonal campaigns. By combining Lovin’s community-driven coverage with the destination’s diverse calendar of activities, the collaboration aims to strengthen El Gouna’s visibility, encourage engagement and keep audiences connected to everything happening in the town throughout its peak season.
About Augustus Media
Augustus Media is a regional media company building digital-first media brands and content platforms that connect audiences with the stories, conversations and experiences shaping the Middle East. Through its portfolio of brands, including Lovin’ and Smashi, Augustus Media delivers local storytelling, news, entertainment, sports and business content across multiple platforms and markets.
About Lovin’
Lovin’ is Augustus Media’s network of digital-first local media brands, covering the stories, people, places and conversations that matter to communities across the region. Now in 35+ cities, with a focus on local relevance, engaging content and community-driven storytelling, Lovin’ connects audiences with what is happening in their cities, from everyday moments and trending stories to major events, cultural experiences and local initiatives.
About El Gouna
El Gouna Red Sea, the fully integrated town by Orascom Development, has been the most prominent destination nestled on the Red Sea on an area of 36.9 million square meters for more than 35 years. The town encompasses 9,200 delivered residential units, 20 hotels with over 2,900 rooms, schools offering various international curricula including Swiss and British certifications, an international hospital, start-up workspace facility, four marinas, two world-class golf courses, an Egyptian Premier League football club, a culture & conference center, and an array of services. With a population of more than 25,000 residents of 50+ nationalities, El Gouna is only 30 minutes from Hurghada International Airport, which is only a four-hour flight from Europe’s major capitals.
Augustus Media 