DUBAI, UAE – April 16, 2026 – Augustus Media, the leading independent media company in the Arab world, today announced record-breaking financial results for 2025. The company closed the year with $16.2 million in revenue, a 31.9% increase year-on-year and its highest revenue figure to date. The results mark a decade of growth and cementing its position as the region’s leading content-first media company, known primarily for the Lovin’ and Smashi brands.
2025 Annual Highlights – Access the full report [HERE]
- Revenue: $16.2M, up 31.9% YoY
- Gross Profit: $11.73M, up 31.2% YoY
- Net Profit: $3.49M, up 43.14% YoY
- Employees: 140, up 29% YoY
- Network Followers: 17 Million
- Regional Offices: 8
The company has seen consistent double-digit growth since 2021, with revenue growing more than five times in six years, from $2.98M in 2019 to $16.2M in 2025. Revenue was overwhelmingly driven by content advertising, which totalled $15.9M, reinforcing the company’s content-first strategy.
The company’s robust performance was underpinned by strategic financial discipline, including a sustained 43% operating margin and a 26% increase in cash flow. Growth was further solidified by higher customer retention and strategic partnerships across key sectors, including tourism, F&B, and healthcare. Augustus Media operates a vast multi-platform ecosystem, connecting youth across MENA through 400+ profiles and formats. Looking ahead, key strategic pillars for 2026 include leveraging AI to enhance production and personalized content, expanding reach to more cities and deepening Smashi verticals, prioritizing native vertical video across 350+ channels, and adding features to the Lovin’ app and Smashi streaming.
Brand Performance
- Lovin’ UAE generated $11.73M, up 20% YoY, remaining the flagship revenue engine.
- Lovin’ KSA expanded strongly, generating $2.25M, up 38%.
- Smashi’ was the standout performer, with revenue surging 515% to $1.5M, having scaled its sports vertical across the region, streaming 900+ matches and reaching over 2.5M viewers.
- The agency and creative production arm, Odeum, generated $490K, up 50% YoY.
“2025 was a truly significant chapter, marking the tenth year since we launched Lovin Dubai and began our journey to become the leading independent media company in the Arab world. The milestones we achieved, as we continue to transform, reflect the dedication of our entire team. It was a pivotal year in the maturing of our streaming capabilities, the rollout of AI-powered publishing workflows, and the growth of our offices like Doha, and divisions, including Odeum. Most notably, the Smashi’ Business truly found a loyal audience, driving an incredible 515% revenue surge and solidifying our multi-platform ecosystem,” said CEO and Founder Richard Fitzgerald.
Operational Milestones & Outlook
Augustus Media operates in 12 countries and achieved several key milestones in 2025, including the launch of AI-powered publishing workflows, Smashi TV going live on LG Smart TVs, and the acquisition of UP10 Media. Looking ahead, the 2026 business plan targets 15% revenue growth, supporting a long-term ambition of reaching $100M in annual revenue.
About Augustus Media
Augustus Media is an award winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar, it has been designed to adapt and evolve to the perpetually changing media environment.
Augustus Media are publishers of the local news and entertainment brand, Lovin, present in 30+ cities across the Middle East including Lovin Dubai, Lovin Riyadh and Lovin Doha, and inspirational platform, Smashi, with 12 content verticals including Smashi Business, Smashi Crypto, Smashi Gaming and Smashi Sports, along side branded content studio, Odeum.
Augustus Media Brands:
Lovin’ is a local news and entertainment channel. Lovin shares the best of its city, informing using bitesize news, viral content, and community stories. Lovin’s mantra is simple: Lovin’ Life.
Smashi’ is a regional content platform, telling inspiring stories for the driven, the dreamers and the doers.
Odeum’ is the social-first content studio of Augustus Media – combining creator energy, publisher instinct, and premium production to deliver content built for attention, relevance, and performance.
Augustus Media 