Dubai, UAE – December 11, 2025 – Augustus Media, in partnership with LG, hosted an exclusive industry roundtable titled “So FAST: The Future of Streaming with LG Channels” at the Augustus Media headquarters in Dubai, officially announcing the launch of Lovin’ and Smashi’ content on FAST TV via LG Channels.
The event brought together senior leaders from the media, brand, and technology sectors to explore the rapid evolution of Connected TV (CTV) and the growing role of FAST (Free Ad-Supported Streaming Television) in shaping the future of content consumption. The partnership marks a significant milestone for both, reinforcing a shared commitment to premium storytelling, scalable distribution, and future-forward media solutions.
The launch of Lovin’ and Smashi’ on FAST TV represents a strategic expansion of both brands into the connected television ecosystem, extending their digital-first content into premium, large-screen environments. Through LG Channels, audiences can now access free, always-on live and on-demand programming that blends the familiarity of traditional scheduled television with the flexibility of modern streaming, without subscription barriers.
The FAST TV offering provides a true lean-back viewing experience tailored for the TV screen, on top of the existing Lovin’ and Smashi’ standalone apps available for download on the LG Apps. In addition to these apps, viewers can now access curated channels directly within LG Channels, featuring news, business, entertainment, and local sports, delivering a seamless and engaging discovery experience within LG’s trusted smart TV ecosystem. Designed as an immersive, studio-led experience, the event featured a live Smashi Business panel discussion with a diverse group of industry leaders across media, technology, and platform partnerships. The panel included Richard Fitzgerald, Founder & CEO of Augustus Media; Angela Kwak, webOS Partnerships and Marketing Manager at LG; Ksenia Alekseeva, Head of Paid Media at Yango Play; Mustali Kashwala, Chief Technology Officer at ArabyAds; and Andrew Ene, Head of Performance at Spark Foundry MENA. The session was moderated by Anam Amin, Marketing Specialist, and explored the future of FAST TV, Connected TV innovation, and evolving monetisation models in the region.
As Connected TV adoption continues to accelerate, the Augustus Media–LG partnership highlights a growing shift toward integrated content strategies that combine thought leadership, premium content, and multi-platform distribution, positioning FAST TV as a key driver of the next phase of media consumption.
“Launching Lovin’ and Smashi’ on FAST TV is a natural evolution of how audiences are consuming content today. This partnership with LG allows us to take our brands beyond mobile and social, and into the living room, creating always-on, premium content experiences at scale while opening up new commercial opportunities for brands in a highly trusted environment.”
Richard Fitzgerald, CEO & Founder Augustus Media
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media network includes: Lovin’, Smashi & ODEUM as its media brands.
Lovin, a local news and entertainment platform present in 22+ cities, known for bitesize news, viral content and community stories.
Smashi, a regional content platform with 13 verticals including Business, Gaming, Sports, and Entertainment, and home to live-streamed UAE League matches.
ODEUM, the company’s content production powerhouse specializing in high-quality video, branded content, animation, and audio.
Augustus Media 