Dubai, UAE — Lovin Dubai and Smashi Business were announced as Proud Media Partners of the 1 Billion Followers Summit 2026, the world’s largest global event dedicated to the content creation economy.
Organised by the UAE Government Media Office, the fourth edition of the summit will take place from January 9–11, 2026, across Emirates Towers, Dubai International Financial Centre (DIFC) and the Museum of the Future, under the theme “Content for Good.”
As leading regional digital media platforms, Lovin Dubai and Smashi Business will deliver on-ground coverage, creator-led storytelling and business-focused insights throughout the summit, amplifying conversations shaping the future of content, influence and the creator economy in the region and beyond.
The partnership aligns with the summit’s mission to elevate digital content standards, empower creators, and connect global platforms, brands and talent with audiences across the Middle East.
The fourth edition builds on the success of the January 2025 summit, which attracted over 15,000 content creators and influencers, 420 speakers, 125 CEOs and global experts, more than 30,000 in-person attendees, and generated 1.5 billion digital interactions.
The 2026 edition will also feature major global initiatives, including the world’s largest AI-generated film award, valued at $1 million in collaboration with Google, and the Creators Ventures Accelerator, supported by Creators HQ and 500 Global, with up to Dh50 million allocated to support creators and startups.
With content creators, platforms, brands and policymakers converging in Dubai, Lovin Dubai and Smashi Business will play a key role in bringing the summit’s most impactful conversations to audiences across the region—online, on social, and on the ground.
Augustus Media 