Dubai, UAE – Augustus Media’s Smashi’ Sports is set to deliver its most ambitious season yet, streaming over 1,000 local matches across the UAE for the 2025/2026 season. Covering football, basketball, handball and volleyball, Smashi’ Sports continues to champion homegrown sports and bring regional competitions to digital audiences across every screen.
This builds on Smashi’ Sports growing reputation as the UAE’s premier destination for live local sports. The 2025/2026 lineup includes top-tier competitions such as the, UAE FA First Second and Third Divisions, DOFA, UAE Women’s Football League, UAE Basketball League, UAE Handball League and UAE Volleyball League, alongside an exciting roster of university, youth and corporate tournaments that celebrate emerging talent and community sport.
Smashi is a regional content platform at the heart of youth culture, dedicated to telling inspiring stories that shape the future. Smashi focuses on spotlighting innovation, entrepreneurship, technology & sports, offering content that resonates with a driven, ambitious and forward-thinking audience (for the driven, dreamers and the doers).
Smashi continues to strengthen its presence as the region’s leading digital streaming service with 13 diverse verticals, 5+ hit podcasts and shows and distribution across 14+ TV and mobile app platforms and 40+ digital platforms.
With a growing audience of 49 million reach and 71 million impressions, Smashi’s 30k+ app downloads, 39 million video views and a community of 700k followers on social reflect its expanding impact and engagement across the region.
Smashi is available to stream anytime, anywhere across leading smart TV and mobile platforms. Audiences can watch live and on-demand content on Android TV, Apple TV, Google TV, LG Smart TVs, Samsung TVs, Huawei devices, Foxxum, VIDAA and TCL TVs, making Smashi easily accessible at home or on the go.
Smashi’ Sports coverage for the new season will be powered by advanced AI broadcast technology, following Augustus Media’s acquisition of CAM Plus Sports which brought with it exclusive federation broadcasting rights for Volleyball, Handball, and Futsal in the UAE. As part of this move, Smashi’ Sports integrated sixteen AI-enabled Pixellot cameras capable of automated and remote broadcasting, allowing matches to be streamed seamlessly from venues across the Emirates.
This investment in automation and intelligent camera systems has revolutionized how local matches are covered. Smashi’ Sports also onboarded a dedicated AI Developer to advance its media technology stack, focusing on AI camera automation, automated highlight detection, OCR captioning and post-match content generation. These innovations allow Smashi’ to deliver high-quality broadcasts with real-time analytics and instant highlights while reducing production time and cost.
The expanded season reinforces Smashi’ Sports’ mission to grow the UAE’s local sports ecosystem and give athletes, leagues, and communities the spotlight they deserve. Through a blend of cutting-edge technology, accessible streaming and creative content, Smashi’ continues to redefine what sports media can look like in the region.
“Streaming in the region has evolved dramatically, fans today expect flexibility, quality and access across every screen. At Smashi’ Sports, we’re embracing that shift by combining advanced AI cameras with smart production systems to bring the best of UAE sports to local and global audiences. Streaming over 1,000 matches this season is a milestone for regional sports storytelling.”
Richard Fitzgerald, Founder & CEO of Augustus Media (Owners of Smashi’)
About Smashi’ Sports
Smashi’, a regional content platform with 13 verticals including Business, Gaming, Sports, and Entertainment, and home to live-streamed UAE League matches.
Smashi’ Sports is the Home of UAE Sports and Official Broadcaster for Local Leagues. Smashi’ Sports, on Smashi’ content platform is the region’s premier digital platform for live and on-demand sports coverage. Streaming seamlessly across major social channels, it delivers extensive reach, high engagement, and a dynamic space for brands to connect with passionate audiences. Reaching 2.5+ million with 650k+ views across the season with 5.5k hours watched and a total of 900+ matches streamed across basketball, handball, volleyball, futsal and drifting.
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media network includes; Lovin’, Smashi’ & ODEUM as its media brands.
Lovin, a local news and entertainment platform present in 22+ cities, known for bitesize news, viral content and community stories.
Odeum, the company’s content production powerhouse specializing in high-quality video, branded content, animation, and audio.
Augustus Media 